Category | Examples |
Information you provide directly | Name, company name, job title, email address, phone number, country, project location, venue type, project requirements, messages, attachments if enabled, and any other information you choose to submit through a form, email, call or meeting request. |
Business and project enquiry data | Information about your venue, sound-control needs, event space, acoustic issues, regulatory concerns, budget stage, preferred contact method and other business context required to assess whether our solutions may fit your project. |
Website usage and device data | IP address, approximate location derived from IP address, browser, operating system, device type, screen size, language, referring URL, pages viewed, buttons clicked, form interactions, session duration, campaign parameters and error logs. |
Google Analytics and advertising data | Where you consent, Google Analytics 4 and related Google technologies may collect cookie identifiers, device and browser data, page and event data, conversion events, advertising interaction data, demographic and interest signals where available, audience/remarketing membership data, and modeled or aggregated reporting data. |
Cookie consent and preference data | Your consent choices, preference-centre settings, consent timestamps, region, browser/device identifiers needed to remember your choices, and records required to demonstrate compliance. |
Communication data | Emails, call notes, meeting requests, support or sales follow-up records, newsletter preferences, unsubscribe records and suppression lists. |
Security and technical logs | Server logs, access logs, firewall/security events, diagnostic records and data needed to detect abuse, prevent fraud, maintain availability and investigate technical incidents. |
Purpose | What we do | Legal basis / privacy basis |
Website operation and security | To load pages, maintain hosting, prevent abuse, detect errors, secure the Website and maintain service availability. | Legitimate interests; legal obligations where applicable; strictly necessary processing. |
Responding to enquiries | To respond to your request, assess your venue or project needs, arrange a call or meeting, provide information about our solutions and prepare proposals where requested. | Pre-contractual steps; legitimate interests; consent where required by local law. |
Business development and CRM | To manage B2B contacts, follow up on active opportunities, maintain records of discussions and support potential cooperation with venues, consultants, contractors and partners. | Legitimate interests; consent for certain marketing communications where required. |
Analytics and website improvement | To understand how visitors use the Website, which pages are effective, how campaigns perform, and how to improve content and user experience. | Consent for non-essential analytics cookies and similar technologies. |
Advertising, remarketing and conversion measurement | To measure advertising performance, create or use Google Analytics audiences, support Google Ads conversion measurement, show relevant ads and avoid showing irrelevant campaigns. | Consent; opt-out / Do Not Sell or Share / targeted advertising rights where applicable. |
Consent management | To remember your cookie choices, prove when consent was granted or withdrawn, and prevent non-essential tracking when consent is not given. | Legal obligations; legitimate interests in compliance and accountability. |
Legal, accounting and compliance | To comply with tax, accounting, corporate, data protection, consumer, security, law-enforcement or regulatory obligations and respond to lawful requests. | Legal obligations; legitimate interests; establishment, exercise or defence of legal claims. |
Protection of rights and dispute management | To enforce website terms, prevent misuse, handle complaints and defend against claims. | Legitimate interests; legal claims. |
Data type | Typical retention |
General website enquiries | Up to 36 months after the last meaningful interaction, unless the enquiry becomes a project, contract, dispute or legal/compliance record. |
Project, proposal and commercial records | Up to 7 years after the end of the relevant relationship or longer where required for tax, accounting, limitation-period or legal reasons. |
Marketing subscriptions | Until you unsubscribe or the contact becomes inactive, plus a suppression record to respect your opt-out. |
Cookie consent records | For as long as needed to prove consent and comply with applicable limitation periods, typically up to 5 years unless law requires otherwise. |
Google Analytics user/event data | According to our Google Analytics retention settings. Recommended setting: 14 months for standard GA4 user/event data unless a shorter setting is chosen. Certain demographic, interest or signed-in data may be subject to Google-specific shorter or maximum retention periods. |
Server and security logs | Typically 6 to 24 months, unless required longer for security investigation, legal claims or compliance. |
Legal claims and regulatory records | For the duration of the claim, investigation or legally required period. |