Let our expertise work for you

Leave a request and we will contact you

Let our expertise work for you

Leave a request and we will contact you

Privacy Policy

This Privacy Policy explains how Magna Technology LTD ("Magna Technology", "we", "us" or "our") collects, uses, stores, shares and protects personal data when you visit or interact with ControlYourSound.com (the "Website"), submit a contact form, communicate with us, or interact with our digital marketing and analytics technologies.

ControlYourSound.com is a business-to-business website promoting adaptive sound control, sound limiting, SPL monitoring, acoustic analysis and professional sound reinforcement solutions for event venues and similar commercial projects. The Website is not intended for children and is not a consumer social platform.
1. Who is responsible for your personal data
Controller / business operator: Magna Technology LTD
Address: Abba Berdichev 8, 4, Bat Yam, 5 931 421, Israel
Website: www.controlyoursound.com
Email for privacy requests: dir@magna-tech.org
For EU, UK, Swiss, Israeli, US and Middle East visitors, the responsible entity for the Website is the entity listed above, unless a separate project agreement or privacy notice names another controller or processor for a specific service.
2. Personal data we collect
We collect only information that is reasonably needed for the purposes described in this policy. The categories may include the following.

Category

Examples

Information you provide directly

Name, company name, job title, email address, phone number, country, project location, venue type, project requirements, messages, attachments if enabled, and any other information you choose to submit through a form, email, call or meeting request.

Business and project enquiry data

Information about your venue, sound-control needs, event space, acoustic issues, regulatory concerns, budget stage, preferred contact method and other business context required to assess whether our solutions may fit your project.

Website usage and device data

IP address, approximate location derived from IP address, browser, operating system, device type, screen size, language, referring URL, pages viewed, buttons clicked, form interactions, session duration, campaign parameters and error logs.

Google Analytics and advertising data

Where you consent, Google Analytics 4 and related Google technologies may collect cookie identifiers, device and browser data, page and event data, conversion events, advertising interaction data, demographic and interest signals where available, audience/remarketing membership data, and modeled or aggregated reporting data.

Cookie consent and preference data

Your consent choices, preference-centre settings, consent timestamps, region, browser/device identifiers needed to remember your choices, and records required to demonstrate compliance.

Communication data

Emails, call notes, meeting requests, support or sales follow-up records, newsletter preferences, unsubscribe records and suppression lists.

Security and technical logs

Server logs, access logs, firewall/security events, diagnostic records and data needed to detect abuse, prevent fraud, maintain availability and investigate technical incidents.


We do not intentionally request or collect sensitive personal data through the Website. Please do not submit medical information, government identity numbers, payment card details, precise home addresses, biometric data, political opinions, religious beliefs or other sensitive information through the Website forms unless we specifically request it in a secure and legally appropriate process.
3. How we collect personal data
  • Directly from you when you complete a form, request information, send us an email, call us, subscribe to updates or otherwise communicate with us.
  • Automatically through the Website, server logs, cookies, pixels, tags and similar technologies, subject to your cookie choices where required.
  • Through Google Analytics 4, Google Tag Manager, Google Ads and related Google services when these are enabled and when you have provided the required consent.
  • From business partners, referrals, public business sources or event/project communications where the information relates to a legitimate business enquiry or project opportunity.
4. How we use personal data and our legal basis
Depending on your location, privacy laws may require us to identify a legal basis for processing. We use the following bases: consent, performance of a contract or pre-contractual steps, legitimate interests, legal obligations, and establishment or defence of legal claims. Where local law requires a different basis or additional consent, we will apply the stricter requirement.

Purpose

What we do

Legal basis / privacy basis

Website operation and security

To load pages, maintain hosting, prevent abuse, detect errors, secure the Website and maintain service availability.

Legitimate interests; legal obligations where applicable; strictly necessary processing.

Responding to enquiries

To respond to your request, assess your venue or project needs, arrange a call or meeting, provide information about our solutions and prepare proposals where requested.

Pre-contractual steps; legitimate interests; consent where required by local law.

Business development and CRM

To manage B2B contacts, follow up on active opportunities, maintain records of discussions and support potential cooperation with venues, consultants, contractors and partners.

Legitimate interests; consent for certain marketing communications where required.

Analytics and website improvement

To understand how visitors use the Website, which pages are effective, how campaigns perform, and how to improve content and user experience.

Consent for non-essential analytics cookies and similar technologies.

Advertising, remarketing and conversion measurement

To measure advertising performance, create or use Google Analytics audiences, support Google Ads conversion measurement, show relevant ads and avoid showing irrelevant campaigns.

Consent; opt-out / Do Not Sell or Share / targeted advertising rights where applicable.

Consent management

To remember your cookie choices, prove when consent was granted or withdrawn, and prevent non-essential tracking when consent is not given.

Legal obligations; legitimate interests in compliance and accountability.

Legal, accounting and compliance

To comply with tax, accounting, corporate, data protection, consumer, security, law-enforcement or regulatory obligations and respond to lawful requests.

Legal obligations; legitimate interests; establishment, exercise or defence of legal claims.

Protection of rights and dispute management

To enforce website terms, prevent misuse, handle complaints and defend against claims.

Legitimate interests; legal claims.

5. Google Analytics 4, Google advertising features and Consent Mode
We intend to use Google Analytics 4 and related Google technologies in a full-featured configuration, which may include Google Tag Manager, Google Analytics audiences, Google Signals / signed-in data features where available, Google Ads linking, conversion measurement, campaign attribution, demographic and interest reporting, remarketing and advertising personalization features.

Strict consent position: Analytics, advertising, remarketing and personalization technologies are non-essential. They should not be activated unless you consent through the cookie banner or preference centre. The Website should implement Google Consent Mode v2 with default consent denied for analytics_storage, ad_storage, ad_user_data and ad_personalization until your choice is recorded.

When you consent, Google Analytics and related services may process information such as page views, events, approximate location, device and browser data, referral and campaign data, cookie identifiers, conversion events and other usage signals. If advertising features are enabled and you consent, Google may also process advertising identifiers, audience membership, remarketing signals and data associated with signed-in Google users according to your Google settings and applicable Google terms.

We use this data to measure campaign performance, understand visitor interest in adaptive sound control and sound limiting solutions, improve the Website, optimize marketing and avoid irrelevant communications. We do not use Google Analytics to make decisions that produce legal or similarly significant effects about you.

No personal identifiers should be sent to Google Analytics. Our implementation must be configured so that names, email addresses, phone numbers, exact addresses, message text, payment data, sensitive data and project documents are not transmitted to Google Analytics as event parameters, page URLs or custom dimensions.

You can change or withdraw your cookie consent at any time through the Cookie Settings link on the Website. You may also use browser controls, Google ad settings and industry opt-out tools where available. If you reject analytics or advertising cookies, some measurement and personalization features will be disabled, but the Website should remain usable.
6. Cookies and similar technologies
Cookies and similar technologies are described in more detail in our Cookie Policy. In summary, we may use:

  • Necessary cookies required for basic Website operation, security, consent storage, load balancing and form functionality.
  • Analytics cookies used to measure website performance and visitor interactions, only where consent is required and granted.
  • Advertising and marketing cookies used for conversion measurement, remarketing, audience creation and advertising personalization, only where consent is required and granted.
  • Preference cookies used to remember settings such as language, region or cookie choices.

Where applicable, we provide equal-level choices to accept, reject or customize non-essential cookies. Continuing to browse the Website is not treated as consent to non-essential cookies in regions where active consent is required.
7. Marketing communications
We may contact business users about our products, services, technical materials, proposals, events or similar professional content where you have requested information, where you have consented, or where applicable law permits B2B communications based on our legitimate interests. We will not knowingly send consumer spam or unrelated promotional content.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at dir@magna-tech.org. We may keep a suppression record to ensure that we do not send marketing to an address that has opted out.
8. Who we share personal data with
We do not sell personal data for money. We may share personal data only where reasonably required for the purposes described in this policy, including with:

  • Website hosting, security, backup, IT, email, CRM, analytics, cookie-consent and form-service providers.
  • Google and other advertising/analytics providers where you consent to the relevant technologies.
  • Professional advisors, lawyers, accountants, auditors, insurers and compliance consultants.
  • Project partners, contractors, acoustic consultants, system integrators or equipment suppliers where needed to respond to your specific business enquiry or project request.
  • Authorities, courts, regulators or law-enforcement bodies where required by law or necessary to protect rights, safety or security.
  • A buyer, investor or successor in connection with a merger, restructuring, financing, sale of assets or similar corporate transaction, subject to appropriate safeguards.

Where a service provider processes personal data on our behalf, we expect it to process the data only according to our instructions, maintain appropriate security and comply with applicable privacy obligations.
9. International transfers
We operate from Israel and may use service providers located in Israel, the European Economic Area, the United Kingdom, the United States and other countries. Personal data may therefore be transferred to, stored in or accessed from countries that may have different data protection laws from your country.

Where required, we use appropriate safeguards such as adequacy decisions, standard contractual clauses, the UK International Data Transfer Addendum or Agreement, data processing agreements, transfer impact assessments, contractual confidentiality commitments and technical security measures. Where local laws in Middle East jurisdictions or other regions require consent, regulatory conditions or additional transfer safeguards, we will apply the required mechanism before transferring personal data where applicable.
10. Data security
We use reasonable technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration or disclosure. These measures may include access controls, secure hosting, HTTPS, authentication controls, limited internal access, logging, backup procedures, malware protection, supplier due diligence and internal confidentiality obligations.

No website, email system or internet transmission can be guaranteed to be completely secure. If you believe that your information has been compromised or that someone has misused our Website, contact us immediately at dir@magna-tech.org.
11. How long we keep personal data
We keep personal data only for as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law. Typical retention periods are:

Data type

Typical retention

General website enquiries

Up to 36 months after the last meaningful interaction, unless the enquiry becomes a project, contract, dispute or legal/compliance record.

Project, proposal and commercial records

Up to 7 years after the end of the relevant relationship or longer where required for tax, accounting, limitation-period or legal reasons.

Marketing subscriptions

Until you unsubscribe or the contact becomes inactive, plus a suppression record to respect your opt-out.

Cookie consent records

For as long as needed to prove consent and comply with applicable limitation periods, typically up to 5 years unless law requires otherwise.

Google Analytics user/event data

According to our Google Analytics retention settings. Recommended setting: 14 months for standard GA4 user/event data unless a shorter setting is chosen. Certain demographic, interest or signed-in data may be subject to Google-specific shorter or maximum retention periods.

Server and security logs

Typically 6 to 24 months, unless required longer for security investigation, legal claims or compliance.

Legal claims and regulatory records

For the duration of the claim, investigation or legally required period.


When personal data is no longer required, we delete, anonymize or securely archive it according to applicable retention and security requirements.
12. Your privacy rights
Depending on your location and the applicable law, you may have rights in relation to your personal data. These rights may include:

  • Right to be informed about how your personal data is collected and used.
  • Right to access or receive a copy of your personal data.
  • Right to correct inaccurate or incomplete personal data.
  • Right to delete personal data, subject to legal exceptions.
  • Right to restrict or object to certain processing.
  • Right to data portability where applicable.
  • Right to withdraw consent at any time where processing is based on consent.
  • Right to object to direct marketing and certain profiling.
  • Right to opt out of sale, sharing, targeted advertising or certain advertising profiling where applicable under US state laws and similar laws.
  • Right to complain to a data protection authority or other regulator where available.

To exercise your rights, contact us at dir@magna-tech.org. We may need to verify your identity before responding. We will respond within the period required by applicable law. If we cannot fulfil a request, we will explain why, subject to legal restrictions.
13. Additional information for EU, UK and Swiss visitors
If you are located in the European Economic Area, United Kingdom or Switzerland, you have the rights described above under applicable data protection law, including the right to lodge a complaint with your local supervisory authority. You also have the right to withdraw consent at any time, without affecting processing that occurred before withdrawal.

Where the GDPR or UK GDPR applies to us because we offer services to, or monitor the behaviour of, individuals in those regions, we rely on the legal bases described in Section 4. Non-essential analytics and advertising cookies are processed on the basis of consent. Necessary security and website-operation processing may rely on legitimate interests or legal obligations.
14. Additional information for Israeli visitors
For visitors in Israel, we process personal data in accordance with applicable Israeli privacy law, including requirements relating to transparency, database governance, data security and individual rights. You may have the right to inspect personal data about you and request correction or deletion where the data is inaccurate, incomplete, unclear or outdated, subject to legal conditions and exceptions.

You can contact us at dir@magna-tech.org to exercise your rights or ask privacy questions. Where a request relates to a separate project, installation or maintenance agreement, the applicable project documents may contain additional terms.
15. Additional information for United States visitors
Depending on your state of residence, you may have privacy rights such as the right to know, access, delete, correct, obtain a portable copy, opt out of sale or sharing, opt out of targeted advertising, and not be discriminated against for exercising your rights.

Sale / share / targeted advertising statement: We do not sell personal data for money. However, if we use Google Analytics advertising features, Google Ads, remarketing tags, conversion tags, audiences or similar technologies, some US privacy laws may treat this as "sharing" personal data, "targeted advertising" or a "sale" because identifiers and internet activity data may be made available to advertising technology providers. You can opt out by rejecting marketing/advertising cookies, using the Cookie Settings link, using any Do Not Sell or Share / Privacy Choices link provided on the Website, or enabling a recognized browser-based opt-out preference signal such as Global Privacy Control where legally required and technically feasible.

We do not knowingly sell or share personal data of children under 16. We do not intentionally collect sensitive personal information for the purpose of inferring characteristics. If we receive a verified privacy request from a US resident, we will handle it according to the applicable state law and verification requirements.
16. Additional information for Middle East and other international visitors
Visitors from the United Arab Emirates, Saudi Arabia, Qatar, Bahrain and other Middle East jurisdictions may have rights under local personal data protection laws, including rights to information, access, correction, deletion, objection, withdrawal of consent, restriction of processing, complaint and other rights depending on the jurisdiction. We apply a privacy-by-default approach for the Website by requesting consent before non-essential analytics and advertising tracking and by limiting processing to the purposes described in this policy.

Where local law requires a particular form of consent, transfer mechanism, local representative, local hosting, regulator notice or additional information, we will apply the relevant requirement when it applies to our activities. If you are located in a jurisdiction with specific privacy rights, you may contact us at dir@magna-tech.org and we will assess and respond under the applicable law.
17. Children
The Website is intended for business users, venue owners, managers, consultants, system integrators, contractors and professional visitors. It is not directed to children. We do not knowingly collect personal data from children under 16 through the Website. If you believe that a child has provided personal data to us, contact us and we will take appropriate steps to delete it where required.
18. Automated decision-making and profiling
We do not use the Website to make automated decisions that produce legal or similarly significant effects about visitors. Where you consent to analytics or advertising technologies, Google Analytics and advertising platforms may place visitors into audiences or segments for measurement, reporting, remarketing or ad personalization. You can opt out by rejecting analytics/marketing cookies, changing Cookie Settings, using browser controls or using privacy-choice mechanisms made available on the Website.
19. Third-party websites and embedded content
The Website may contain links to third-party websites, videos, maps, social media pages, manufacturer pages, partner websites or other external resources. We are not responsible for the privacy practices of third-party websites. You should review their privacy policies before providing personal data or accepting their cookies.
20. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Website, technologies, legal requirements, Google Analytics configuration, business operations or privacy practices. The updated version will be posted on the Website with a new "Last updated" date. Where required by law, we will provide additional notice or request renewed consent.
21. Contact us
For privacy questions, cookie choices, data subject requests or complaints, contact:
Magna Technology LTD
Abba Berdichev 8, 4, Bat Yam, 5 931 421, Israel
Email: dir@magna-tech.org
Website: www.controlyoursound.com